Facebook is going to the dogs. Admit it: you knew, when you accepted that friend request from Grandma, that the End was Nigh. But really: it’s not the older demographic, nor the fact that the yoots are deserting Facebook in droves that is making the day-to-day Facebook experience much less fun: it’s Facebook itself.
Much has been written about Facebook’s policy – the dreaded “algorithm” – of strangling engagement in an effort to move business and fan pages towards a pay-to-play system. I’ve talked about it plenty on the Local Kitchen page. I’m not here to debate it any further: I think it’s a dumb policy, as a business strategy, not only because it pisses off the very raison d’être of Facebook, the content machine – us – but because I think it’s going to have the opposite of the intended effect. With the exception of large corporations with deep pockets, people, business & fan pages alike, are simply not going to pay to distribute content to their fans: there are too many other social media networks out there that are free. Hence, business pages on Facebook will move from conversational tidbits and witty comments to more formalized paid ads: not something I’m interested in seeing or promoting. Those pages, like mine, that wanted to converse with their community, not advertise to them, will search out other platforms to accomplish that goal.
Since there’s really nothing more boring than, “Boo hoo! This free social media platform is not behaving the way I want!” I’ll stop there. This post is just to let you know that I’ll be moving away from interacting on the Local Kitchen Facebook page, and will instead be spreading the love to Twitter, Instagram and a new tumblr. I’ll maintain the Facebook page, and will continue to post links to new blog posts there, but questions, quips, interesting links, and pictures of my lunch will be scattered across the interwebs, for now. And for those of us who can’t stomach the thought of one. more. platform. to manage, I’ll try my best to regularly post round-ups here that highlight the best of what’s been going on in the Local Kitchen Web World in the past week.
And on that note, did you see these crazy-fabulous bird illustrations made out of food by Anna Kevile Joyce and Augustin Nieto? Or how about these food maps of foreign countries by Henry Hargreaves and Caitlin Levin? And I know I’ve shared these before, but the microbiology cross-stich from Alicia Watkins cracks me up every time. (Although you probably know that the Red Shirt cross-stich is my favorite.)
In other news, several of my favorite people have reviews up of Marisa’s new book, Preserving by the Pint (stay tuned as I have a review & giveaway pending myself!). See reviews by Juila and Joel and giveaways from Autumn (hurry, Autumn’s ends today!) and Kate.
Lastly, a thank you. The only reason I keep this wacky space going, and bother to share the workings of my scattered brain on various platforms across the internet, is that it’s fun to interact with you. I hope that we can continue to find ways to chat, and laugh, and share cooking tips and frustrations and great stories, and have fun on this amazing playground we call The Web. Happy Monday!